U & O Electrical became the obvious choice for Manchester electrical and renewables enquiries

The brief

U & O Electrical needed a website that immediately communicates credibility (certifications + experience), clearly splits their services (domestic, business, renewables), and makes it ridiculously easy for a busy visitor to request a quote on mobile.

Homepage built for quick decisions

Clear Manchester positioning with a strong “Get a Free Quote” action on both desktop and mobile.

Quote-first layout that doesn’t waste attention

Most electrical leads come from someone scanning fast: location, what you do, and how to contact you. We led with “Electricians in Manchester” and put the quote CTA front and centre, so visitors don’t scroll around or bounce.

Certifications and experience shown early

Trust signals presented as scannable tiles (NICEIC, RECC, MCS, TrustMark) alongside the “40+ years combined” credibility anchor.

Trust is the conversion lever in electrics

For electricians, the ‘sale’ is reassurance. We made accreditation proof impossible to miss and backed it with a simple, grounded company story - so the site does the convincing before the phone call even happens.

Services grouped the way customers think

Tabbed service layout for Domestic, For Businesses, and Renewables - clear paths without overwhelming the visitor.

Cleaner enquiries and less back-and-forth

Instead of dumping everything into one long list, we split services into obvious categories. That helps homeowners find the right service quickly, and it helps commercial clients see you can handle bigger work - leading to better-quality enquiries.

FAQs that remove doubt before contact

A structured FAQ section that answers common questions without the customer needing to ring first.

Less friction = more enquiries

People hesitate when they’re unsure about process, coverage, or what happens next. The FAQ section handles the repetitive questions upfront, which builds confidence and reduces tyre-kickers.

SEO-led content that attracts search traffic

Educational pages like the ECO4 scheme help the site rank for high-intent searches and build authority around renewables.

Built to be found for renewables work

Renewables and grant-related searches are massive locally - but only if you have pages that actually answer what people are googling. We added content designed to rank and convert, so U & O can win enquiries beyond just ‘electrician near me’.

More ways to convert the same visitor

Brochure downloads and clear contact options give visitors a next step, even if they’re not ready to call yet.

Capture the lead even if they’re not ready to call

Not everyone enquires on the first visit. Giving visitors a simple ‘takeaway’ (like a brochure) plus clear contact routes keeps them moving forward - so the site still generates leads even when the customer isn’t ready to book immediately.

Low-friction contact form

A clean, simple enquiry form that works properly on mobile - built to turn visits into quote requests.

Built for fast enquiries

Most leads come from someone busy. We kept the form short, made the next step obvious, and ensured it’s easy to complete on a phone - so quote requests don’t drop off at the last hurdle.

The outcome

U & O Electrical now has a site that looks established, reads clearly, and converts smoothly - with Manchester positioning, certification proof, structured services, and renewables content that supports long-term growth. It’s built to win trust fast and turn attention into quote requests.

What we delivered

• Conversion-led homepage with strong “Get a Free Quote” and click-to-call
• Trust-first credibility section with certifications and experience shown early
• Service structure split by Domestic, Business, and Renewables for clearer enquiries
• FAQ section to remove doubt and reduce time-wasting calls
• SEO-ready content pages for renewables and grant-related searches
• Brochure downloads and low-friction contact routes designed for mobile visitors
• Simple, mobile-first enquiry form for fast quote requests