RS Race Prep & Fabrication made it simple for serious car owners to enquire with confidence

The brief

RS Race Prep & Fabrication needed a website that matched the quality of their work and made it obvious what they do: race prep, fabrication, and custom builds. The goal was straightforward - build instant credibility, showcase real projects, and make it easy for customers to enquire without messing about.

Homepage that sells trust in seconds

A bold hero section with clear messaging, quick CTAs, and real workshop visuals so visitors know they’ve found the right team.

Positioning that filters for the right jobs

This isn’t general car work - it’s specialist fabrication and motorsport prep. We led with clear wording and immediate actions (contact + services) so serious enquiries move forward and time-wasters drop off.

Service pages built for clarity

A clean services intro with strong imagery, simple navigation, and a clear “Learn More” path.

Make the offer easy to understand

Most trade sites lose leads because people can’t quickly work out what to click. We structured the services so a visitor can instantly choose between race prep, fabrication, or a full build and get to the right page fast.

Individual service sections that actually convert

Scannable service cards with real visuals and a simple next step, designed for mobile visitors.

Built around real buyer intent

People landing here usually have one question: “Can you do what I need?” These blocks answer that quickly, then push them into an enquiry without forcing them to read walls of text.

Project gallery that proves quality

A proper gallery layout that shows workmanship and helps visitors picture their own car in the workshop.

Let the work do the selling

For specialist car work, proof beats promises. We made the gallery easy to browse so visitors see the standard instantly - which increases confidence before they ever pick up the phone.

Testimonials placed where doubt normally kills enquiries

Reviews are positioned in the flow so trust increases right before the visitor hits contact.

Trust-first conversion flow

High-value jobs are won on confidence. We used testimonials and clear credibility cues (like experience and cars worked on) to remove hesitation and make it feel safe to enquire.

Low-friction contact that works on mobile

A short, clean enquiry form with phone + email visible - built for fast submissions.

Built for busy customers

Most enquiries happen when someone’s scrolling on their phone. We kept the form simple and the contact details obvious, so leads don’t drop off at the final step.

The outcome

RS Race Prep & Fabrication now has a site that looks serious, explains the services clearly, and backs it all up with proof - gallery work and testimonials - with a contact route that’s obvious on desktop and mobile. The result is a cleaner journey and better-quality enquiries for higher-skill work.

What we delivered

• Homepage positioning for specialist motorsport fabrication and race prep
• Clear service structure across race prep, fabrication, and custom builds
• Project gallery designed to showcase workmanship and build confidence
• Trust-led layout using testimonials to remove doubt before contact
• Mobile-first enquiry flow with a short form and visible contact details