RLR Contracts positioned as the go-to 24/7 plumbing & heating team in Blairgowrie

The brief

RLR Contracts needed a website that immediately communicated what they do (plumbing, heating, drainage), where they cover (Blairgowrie), and how to get in touch fast - especially for urgent jobs. The goal was simple: look trustworthy in seconds and make enquiries effortless on mobile.

Homepage built for fast call-outs

Clear local headline with two obvious next steps: Contact for routine work, and Emergency Call Out for urgent jobs.

Make the next step impossible to miss

Most plumbing leads come from someone stressed and in a rush. We put the location + core service promise right in the headline, then gave visitors two clear buttons so they don’t have to think - they just act.

Trust signals placed early

24/7 Emergency Call Out and review volume shown alongside a simple, reassuring intro.

Reassurance beats clever wording

We backed up the offer with the things customers actually care about: availability (24/7) and proof they’re not taking a gamble. That combination filters out time-wasters and brings in better-quality enquiries.

Services laid out so people can self-qualify

Scannable service blocks (boilers, bathrooms and more) that make it obvious what to enquire about.

Turn “what do you do?” into “can you quote?”

Instead of a wall of text, we structured services into clear sections so visitors quickly find their job type - boilers, bathroom plumbing, drainage, reactive maintenance - and move straight to contacting.

Reviews that remove doubt

A reviews section that showcases a strong overall rating and pulls in real feedback.

Let the reviews close the sale

Plumbing and heating is all trust. We made reviews a core part of the page flow, showing a strong overall rating (4.9) and a high volume of feedback (71) so customers feel safe choosing RLR before they even pick up the phone.

Gallery proof of real work

A simple gallery grid that proves range and quality without forcing visitors to dig.

Show evidence, not promises

A gallery is a shortcut to trust. We used a clean grid layout so visitors can instantly see real jobs and variety - it’s the quickest way to prove you’re established and capable.

Low-friction contact that works on mobile

Phone + email visible, with a short enquiry form designed for quick submissions.

Built to convert busy people

We kept the enquiry flow simple: clear contact details and a short form with minimal fields. That reduces drop-off and makes it easy for homeowners to enquire while they’re on-site, at work, or mid-emergency.

The outcome

RLR Contracts now has a modern, trust-first website that positions them clearly for Blairgowrie plumbing and heating work - with emergency response messaging, scannable services, strong social proof, and an enquiry path that’s obvious on mobile.

What we delivered

• Homepage positioning for Blairgowrie with clear service promise
• Emergency Call Out CTA designed for urgent leads
• Trust-led intro section highlighting 24/7 availability and review strength
• Scannable service layout covering boilers, bathrooms, drainage and reactive maintenance
• Reviews section showcasing strong customer feedback (4.9 rating, 71 reviews)
• Gallery layout to prove real work quickly
• Mobile-first contact section with low-friction enquiry form