Pure Leaf Landscaping positioned as a premium, construction-led landscaper across Kent & the South East

The brief

Pure Leaf Landscaping needed a site that felt premium and reliable from the first glance - clearly covering Kent & the South East, showing real work, and making it easy for homeowners and contractors to enquire without friction.

Homepage built for instant trust

Strong first impression with clear location coverage and an obvious “Get in touch” action on both desktop and mobile.

The first 5 seconds do the selling

Landscaping leads are trust-based. We led with a clean hero image of real work, clear coverage (Kent & the South East), and a single next step - so visitors don’t overthink it and bounce.

Positioning that attracts better jobs

A construction-led message that appeals to homeowners who want it done properly and contractors who need a dependable team.

Premium copy, without waffle

We shaped the messaging around what matters: durability, organisation, and proper execution - not fluffy “we love gardens” claims. That’s what pulls in higher-value work and reduces time-wasters.

Projects page that proves capability fast

A scannable project gallery split into clear categories so people can instantly find work similar to theirs.

Turn photos into enquiries

Most people aren’t reading paragraphs - they’re scanning for proof. We used a simple, tidy project layout so visitors can self-qualify quickly and feel confident reaching out.

Testimonials placed to remove doubt

Social proof sits in the flow where visitors naturally start looking for reassurance.

Trust signals that do the heavy lifting

For landscaping, the fear is the same every time: mess, delays, and poor finishing. Reviews address that directly - so we made them obvious, readable, and easy to trust.

Low-friction contact that wins busy visitors

A clean enquiry form that works properly on mobile and captures the details needed for accurate quoting.

Make it easy to enquire, even mid-scroll

Most leads come from someone busy on their phone. We kept the form simple, structured, and fast - so enquiries don’t drop off at the final step.

The outcome

Pure Leaf now has a premium, trust-led site that shows real work, communicates a construction-led approach, and makes the enquiry path obvious. It’s built to convert higher-quality visitors into quote requests - without adding admin or complexity.

What we delivered

• Homepage positioning for Kent & the South East with a strong CTA
• Construction-led messaging to attract higher-quality enquiries
• Project gallery layout designed for fast scanning and proof
• Testimonial section placed to remove doubt before contact
• Mobile-first contact flow with a clean, low-friction form