Property Development & Renovation in Aberdeen turned the website into a steady stream of real enquiries

The brief

Property Development & Renovation needed a site that made it obvious what they do (renovations + heating + property works), where they cover (Aberdeen), and how to contact fast - especially for urgent callouts. The goal was simple: look trustworthy in seconds and turn visitors into calls and form submissions without hassle.

Homepage built for fast decisions

Clear Aberdeen positioning with two obvious next steps: standard contact, or emergency callout.

Two CTAs, zero confusion

When someone lands on a trade website, they’re either browsing or they need help now. We made both routes obvious immediately, so high-intent visitors don’t scroll, don’t think, and don’t bounce.

Service layout people actually read

Scannable service cards with plain-English headings that match what customers search for.

Structured around how customers search

Instead of burying everything in paragraphs, we laid services out in a way homeowners understand instantly - plumbing & heating, heat pumps, kitchen/bathroom renovation, commercial gas work, plus wider property services. That clarity improves lead quality and reduces time-wasters.

Gallery that proves the standard

A visual gallery that backs up the promise with real work - the fastest trust signal for renovations.

Trust is built with proof, not claims

For renovation and development work, photos do the selling. We made the gallery easy to find and easy to browse on mobile, so visitors can validate quality before they ever call.

Reviews placed to remove doubt

Testimonials positioned in the flow so trust increases before the contact step.

Social proof that closes the gap

Most homeowners are comparing 3–5 options. Reviews make the decision feel safe, so we placed them where they matter - right in the journey, not hidden on a separate page.

Low-friction contact form (mobile-first)

Short form, clear fields, and contact details visible - built to convert busy visitors.

Built for quick enquiries

Trade leads often happen in 30 seconds between work, school runs, and dinner. We kept the form simple and made sure the contact info is always there, so prospects can enquire in the quickest way possible.

Emergency callout page that drives action

A dedicated emergency route with a single ‘Call Now’ action for urgent jobs.

Separate page for urgent work = more callouts

Urgent visitors don’t want menus and options - they want a button. We gave emergency work its own focused page so it converts like it should, without distractions.

Traffic from real engaged visitors

558 active users across the year, with strong engagement - these are people actually browsing, clicking, and reading.

The outcome

Over the last year the site brought in 558 active users (engaged visitors - not empty “views”), with an average engagement time of 42 seconds. That means people are actually reading, clicking through services, checking proof, and then taking action - exactly what you want from a trade website.

What we delivered

• Aberdeen-first homepage positioning with clear contact and emergency routes
• Scannable services layout built around what homeowners search for
• Gallery-led proof to win higher-trust renovation enquiries
• Testimonials placed in-flow to remove doubt before contact
• Mobile-first enquiry form with clear, low-friction conversion