MB Electrical Contractors built instant trust as a NAPIT electrician across North Yorkshire

The brief

MB Electrical Contractors (Martin) needed a site that immediately communicates: who he is, what he does, and where he covers. The priority was trust and speed - show certifications (NAPIT + TMIET), make services obvious, and push visitors toward a quick call or enquiry without friction.

Homepage built for fast call-outs

North Yorkshire positioning, a strong headline, and an obvious call button so the next step is instant.

Clear local intent in the first 5 seconds

Most electrical leads are time-sensitive. We led with “Professional Electrical Services in North Yorkshire” and backed it with simple trust language (NAPIT certified) so the right people feel confident contacting straight away - especially on mobile.

Service layout that stops people scrolling

Each core service is separated and scannable, with a clear CTA nearby.

Make the money services obvious

Instead of burying services in paragraphs, we structured them into clear blocks so visitors instantly spot what they need (rewires, commercial, EICRs, smoke alarms). That reduces dead enquiries and increases the number of people who actually take action.

Testimonials that remove doubt

Real reviews placed in the flow to build confidence right before contact.

Trust does the selling

With trades, people want reassurance more than marketing. We gave testimonials their own space so prospects see proof of tidy work, professionalism, and clear communication - the exact things that decide who gets the call.

FAQ that handles objections for you

Quick answers on certifications and areas covered to stop visitors bouncing.

Less back-and-forth, better enquiries

FAQs reduce hesitation and save time. We used them to answer the common blockers (NAPIT registration, coverage areas, what to expect) so visitors feel informed and are more likely to call or send a proper enquiry.

The outcome

MB Electrical Contractors now has a site that looks credible, reads clearly, and converts faster - with strong North Yorkshire positioning, visible certifications, and a frictionless path to call or enquire. It’s built to win the job before the customer speaks to anyone else.

What we delivered

• Mobile-first homepage with clear North Yorkshire positioning and strong call-to-action
• Scannable service structure for rewires, commercial work, EICRs, and smoke alarms
• Trust-led credibility signals including NAPIT + TMIET membership placement
• Dedicated testimonials layout to increase confidence and enquiry quality
• FAQ section to reduce objections and cut down time-wasting messages