Jack Dinning Joinery positioned as the go-to joiner for Hexham with a trust-first website

The brief

Jack Dinning Joinery needed a simple site that makes a great first impression and turns local visitors into enquiries. The priorities were: clear positioning (bespoke carpentry and joinery), obvious service options, strong trust signals, and a contact route that’s quick on both desktop and mobile.

Homepage built for fast understanding

Straight away: who it is, what they do, and a clear contact button - no hunting around.

Clarity in the first 5 seconds

Most trade websites lose leads because visitors don’t instantly get the offer. We led with a direct headline and a single next step (contact), then backed it up with quick service cues so the right people keep scrolling.

Trust signals that make people feel safe to enquire

Experience and customer proof presented cleanly, while keeping the layout mobile-friendly.

Proof-led positioning

Joinery is trust-based - people want to know they’re hiring someone reliable before they reach out. We highlighted credibility early (like experience and happy customers) so visitors feel confident contacting, not hesitant.

Services laid out so homeowners can self-qualify

Big, scannable service blocks that match how real customers browse: “Is this what I need?”

Make services obvious, reduce time-wasters

Instead of burying services in paragraphs, we structured them into clear sections (custom furniture, carpentry, maintenance, etc.). That makes the offer easy to understand, helps the right people enquire, and cuts down on back-and-forth.

Testimonials placed where doubt usually happens

Real words from past customers used to remove doubt before the visitor reaches the enquiry step.

Let past customers do the convincing

Trades don’t need hype - they need proof. Testimonials build confidence fast, especially for higher-trust work like joinery where the customer is inviting someone into their home.

Gallery built to sell the workmanship

A clean, visual grid that shows real work at a glance - exactly what homeowners look for.

Show real work, win better enquiries

For joiners, photos are the sales pitch. We made the gallery easy to browse so prospects can quickly see quality and range - which leads to more confident enquiries and fewer “just checking prices” messages.

Low-friction contact that works on mobile

A simple form with the essentials, designed for quick enquiries from busy people.

Built to convert when they’re ready

Most leads come from someone on their phone between jobs or in the evening. We kept the contact form simple and obvious so visitors can enquire in under a minute without getting stuck.

The outcome

Jack Dinning Joinery now has a site that looks professional, explains the offer clearly, and makes it easy for local homeowners to get in touch. It’s built around trust, proof, and fast enquiries - the stuff that actually wins work for trades.

What we delivered

• Clear homepage positioning for bespoke carpentry and joinery
• Mobile-first layout with a simple enquiry path
• Scannable service blocks so customers self-qualify quickly
• Trust signals and testimonials placed to remove doubt
• Project gallery that sells workmanship and range
• Location-led messaging (Hexham + surrounding area) to attract the right local leads