Case Study: Inchbrae Roofing – Generating Leads Without SEO

What They Wanted

Inchbrae Roofing, based in Aberdeen, needed a professional website to showcase their roofing work and start bringing in leads. With no website at all before, they wanted something clean, fast, and trustworthy-looking - with a focus on both roofing and cement work.

What We Proposed

We built a simple but sharp website with service pages for roofing, cement work, and leadwork. Even without SEO services, we structured the site properly with clear calls-to-action, fast load speeds, and a mobile-friendly layout that encourages customers to get in touch.

After an initial review, the client asked us to expand coverage of cement work - which we updated straight away. His response?

“I’m pretty chuffed with this so far.”

The Challenges

The main challenge was scope clarity: early on, the client mentioned wanting cement work featured more prominently. We adapted the site content to reflect this without disrupting the design or layout - keeping it seamless and specific.

The Results

In just 4 months, Inchbrae Roofing has received:

• 24 direct enquiries through their new website
• £10,000–£30,000+ estimated job value from those leads

With roofing jobs ranging from leak repairs to full roof replacements, averaging £500–£7,000 per job, the site has already paid for itself several times over.

For a company that had no web presence before, the difference has been night and day.