Inchbrae Roofing positioned as the trusted roofer for Inverurie and Aberdeen

The brief

Inchbrae Roofing needed a website that quickly answers the only questions customers care about: “Do you cover my area?”, “Do you do my type of roof?”, and “How do I get a quote fast?”. The priority was a simple, credible presence for Inverurie and the wider Aberdeen area, built to convert on mobile.

Homepage built for fast local enquiries

Clear roofing positioning with a single primary action (“Get a Quote”) so visitors don’t hesitate.

Make the offer obvious in the first 5 seconds

Roofing leads are usually urgent. We led with clear service intent and a direct quote CTA so the right customers can act immediately - no digging through menus, no waffle.

Services explained in plain English

A clean services layout that makes slating, flat roofs, repairs, and chimneys instantly scannable.

Stop losing enquiries to confusion

Most trade sites hide the important stuff in paragraphs. We structured the services so homeowners can quickly confirm you handle their job type - which reduces time-wasters and improves enquiry quality.

Social proof placed where it matters

Customer feedback presented as a trust-building section, not an afterthought.

Trust wins roofing jobs

If someone’s choosing who touches their roof, they want reassurance. We highlighted the strong recommendation message and backed it with visible reviews so visitors feel safe before they contact.

Local coverage made clear

A clear location section and map to reinforce Inverurie base and Aberdeen coverage.

Local intent = more calls

People search for roofers by location. We made the coverage area obvious and reinforced it with a map so the right visitors self-qualify and take the next step with confidence.

Work gallery that proves quality

A gallery feed that shows real jobs and keeps the site feeling active and up to date.

Show real work, not stock photos

For trades, proof beats promises. The gallery gives quick visual confirmation of standards, and it helps turn “just browsing” visitors into people who request a quote.

Low-friction contact flow

A clean contact form that works properly on mobile, with a clear submission action.

Built to convert busy people

Most roofing leads come from someone on their phone, trying to sort a problem quickly. We kept the form simple, made contact easy, and added an extra route via Facebook Messenger to capture more enquiries.

The outcome

Inchbrae Roofing now has a straightforward, trustworthy site that clearly communicates services, coverage, and credibility - with a fast quote journey designed for mobile. The result is a cleaner customer journey and better-quality roofing enquiries.

What we delivered

• Homepage messaging built around fast quote requests
• Clear service structure for slating, flat roofs, repairs, chimneys, guttering, and lime pointing
• Trust-led layout with prominent customer feedback
• Local coverage reinforcement (Inverurie + Aberdeen area) with map section
• Gallery section to showcase real work and build confidence
• Low-friction contact form plus Messenger option for extra lead capture
• Mobile-first layout for quicker enquiries