Greenways Electrical brought in 630 engaged local visitors looking for trusted electricians in Llanelli

The brief

Greenways Electrical needed a clean, trustworthy website that quickly explains what they do (domestic, commercial & industrial, rewiring & testing), proves credibility (NICEIC, reviews), and makes it easy for local customers in Llanelli to get in touch without messing about.

Homepage designed for trust + fast action

Clear headline, professional branding, and an obvious “Get in Touch” button so visitors don’t need to hunt for the next step.

Make the right people feel confident in seconds

Most electrical enquiries are trust-based. We positioned them as “Professional electricians you can trust” straight away, with a clear call-to-action and a layout that looks established - the kind of site homeowners and businesses feel safe contacting.

Services laid out so customers can self-qualify

Domestic, Commercial & Industrial, and Rewiring & Testing displayed as scannable service blocks with supporting detail.

Clear services = better enquiries

Instead of vague “we do electrics”, we structured the offer into the exact categories customers search for. That means fewer time-wasters, more relevant enquiries, and quicker decisions from people who already know what they need.

Credibility built into the page flow

An About section that reinforces experience and reliability, with testimonials positioned to remove doubt.

Trust signals placed where they matter

We kept the About copy straightforward and backed it up with social proof. Visitors don’t want marketing - they want reassurance that you’re legit, experienced, and safe to invite into their property.

Low-friction enquiry form that works on mobile

Short form fields, clear submit button, and a layout that stays usable on a phone.

Built for busy people who just want a quote

Most leads come from someone on the go. We kept the contact route simple, made it obvious, and ensured the mobile experience doesn’t fall apart - because that’s where a lot of trade enquiries happen.

Reviews showcased to do the convincing

Testimonials displayed in a clean grid so trust builds before the visitor hits contact.

Reviews sell the job before you even answer

For electricians, reviews are often the difference between an enquiry and a bounce. We made testimonials easy to skim, so confidence increases while the visitor is still deciding who to call.

Project gallery that proves real work

A straightforward gallery section showing real jobs - the quickest way to prove capability.

Show the proof, win better work

Photos of real projects help customers picture the standard of work and reduce the back-and-forth. The gallery makes the site feel genuine and established - which leads to stronger, higher-intent enquiries.

Traffic and attention you can actually use

630 active users (engaged visitors) over the last year, with 26 seconds average engagement time per active user.

What the numbers mean in plain English

Over the last year the site attracted 630 active users - meaning people who actually engaged (clicked around, viewed pages, and spent time), not just random drive-by hits. With an average engagement time of 26 seconds per active user, visitors are sticking long enough to read, check services, and decide whether to get in touch.

The outcome

Greenways Electrical now has a site that looks established, explains services clearly, and makes contacting them effortless. It’s built to convert local searches into real enquiries - with reviews, proof of work, and credibility built into the journey.

What we delivered

• Homepage positioning for Llanelli with a clear “Get in Touch” action
• Service structure for Domestic, Commercial & Industrial, and Rewiring & Testing
• Trust-led layout using About + testimonials to increase confidence
• Mobile-first enquiry flow with a simple, low-friction form
• Project gallery to prove real work and improve lead quality
• On-page SEO basics and clear site structure for local visibility