GHL Electric’s new site is built to turn local searches into paid call-outs

Homepage built for fast trust + fast contact

Clear “Electrician in Greater Liverpool” positioning with phone, email, and hours visible straight away.

The brief

GHL Electric needed a professional site that instantly builds trust and makes it easy for homeowners and small businesses to contact them. The goal was simple: show credibility, spell out services clearly, and push visitors into a call or email without friction.

Services laid out around what customers actually search

Straightforward service tiles with “read more” prompts so visitors can self-qualify quickly.

Less confusion = better enquiries

Instead of vague “electrical work”, the site lists specific services people look for: fault finding, certification, fuse board replacements, alarms, and renewables. That reduces time-wasters and increases the chances the enquiry is for a real job you actually want.

Credibility section that backs up pricing

Certifications and trust logos are placed where customers look for reassurance before contacting.

Trust signals that help win higher-value work

Electricians lose work when customers can’t tell who’s legit. We made qualifications and credibility visible and easy to understand, so the site filters for customers who care about safety and quality - the ones less likely to shop purely on price.

Contact section designed for mobile conversions

Simple contact copy with clear tap-to-call and email actions - built for people in a hurry.

Built to get the tap-to-call

Most leads happen on phones. The layout keeps the contact path obvious and low-effort, so visitors don’t need to dig around - they can call, email, or message immediately, which is what drives real call-outs.

About section that reinforces coverage + capability

Local coverage plus a clear service list - useful for both customers and local SEO.

What we delivered

• Location-specific positioning for Greater Liverpool to attract the right local work
• Clear service structure so visitors can self-qualify fast
• Trust-first layout with qualifications and credibility up-front
• Mobile-first contact flow designed to increase calls and emails
• A site structure that supports local SEO and future review/testimonial growth