G. Fitzgerald Plastering added £10k–£30k+ of potential new work in 4 months from website enquiries

The brief

Gary needed a proper online presence that made him look established and professional in Liverpool - something that showed quality, reassured homeowners, and made it easy to enquire. The focus was simple: get found locally, build trust fast, and turn visitors into calls and form submissions.

Homepage built to convert local searches

Clear positioning for Liverpool plastering with an immediate “Get in Touch” action for busy homeowners.

Make the first impression feel safe

Plastering is trust-based - people are inviting you into their home and paying for finish quality. We led with a straightforward promise, strong branding, and a clear CTA so visitors know exactly what to do next.

Simple service routing

Clean service blocks that let people self-select the right job type quickly.

Less confusion, better enquiries

Instead of burying services in text, we made them scannable: residential plastering and repairs/restoration. That reduces time-wasters and helps genuine customers reach out with a clear job in mind.

Quality-led ‘About’ section

A no-waffle credibility section that positions Gary as a careful, quality-first tradesman.

Sell the standard, not the story

Homeowners want reassurance that the finish will be right. We kept the About section grounded - quality over quantity, professional standards, and the mindset customers actually care about when choosing a plasterer.

Contact section built for fast action

Call-first layout plus a short form so enquiries take under a minute on mobile.

Low-friction enquiries

Most local leads happen on a phone between other jobs. We made the contact step effortless: clear call button and a short form that captures the essentials without putting people off.

Testimonials that remove doubt

Reviews displayed clearly so prospects feel confident booking.

Reviews do the heavy lifting

Plastering is all about finish and reliability - so we made reviews unmissable. Social proof reduces hesitation and helps visitors choose Gary over someone who “just has a Facebook page.”

Photo gallery to prove workmanship

A visual proof section showing real projects and real finishes.

Show the finish, win the job

A gallery is a trust shortcut. It shows the standard without a sales pitch and attracts better jobs - the kind of customer who cares about quality and is willing to pay for it.

Traffic and engagement

842 active users over the last year - engaged visitors who spent time on the site, clicked around and viewed pages, not just quick drive-bys.

Results

In the last 4 months, the website generated 32 enquiries for real plastering work. These included full-house plastering, reboarding ceilings, and multi-room finishing - with full-house projects often priced between £2,000–£5,000. Even converting a handful of those enquiries can realistically mean £10,000–£30,000+ in new work, and that’s before counting customers who phoned directly from the site.

What we delivered

• Conversion-led homepage positioning for Liverpool plastering searches
• Clear service structure for residential plastering and repair/restoration
• Quality-first About section to build trust fast
• Low-friction contact flow with call button and short enquiry form
• Testimonials layout designed to remove doubt before booking
• Photo gallery to prove workmanship and attract better jobs
• Analytics tracking to measure real engagement and enquiry performance