DC-10 Electrical turned local Swansea searches into trust-led enquiries across Gower

The brief

DC-10 Electrical needed a professional website that made them look instantly credible to homeowners and small commercial clients in Swansea and the Gower Peninsula. The priority was trust in the first few seconds, clear service options, and a simple way for people to get in touch from their phone without messing about.

Homepage built for instant trust

Clear headline, strong local branding, and trust markers (trade badges) placed where visitors actually look.

Trust signals first, not buried

Electricians win online when they look safe and legitimate immediately. We put credibility up front - plus a simple “Get in Touch” action - so visitors don’t scroll around wondering if you’re the real deal.

Service layout people can scan fast

Straightforward service cards that route visitors to the right type of job without reading paragraphs.

Clear services = better enquiries

Most customers aren’t “shopping for electrical services” - they’re searching for a specific problem. We structured the offer into obvious categories (kitchens, bathrooms, installations and testing) so the right people self-select quickly and enquiries come in cleaner.

Reviews placed to remove doubt

Testimonials presented in a clean, readable layout that builds confidence before the visitor contacts.

Social proof does the selling

When someone’s about to invite a tradesperson into their home, reviews are the decision-maker. We made testimonials unmissable, easy to read, and positioned them to reinforce reliability, punctuality, and quality workmanship.

Low-friction conversion section

A simple call option plus a short form - built to convert busy mobile users.

Built for quick calls and fast forms

Trades sites lose leads when the contact step feels like effort. We kept it simple: clear “Call Now” and a short form so someone can enquire in under a minute - especially on mobile, where most local traffic comes from.

Gallery that proves real work

A visual proof section showing real jobs - the quickest way to build confidence for homeowners.

Show the proof, win the job

Good visuals are a trust shortcut. The gallery supports higher-value enquiries because prospects can see the standard of finish and the variety of work - without needing a long sales call first.

The outcome

DC-10 Electrical now has a clean, trust-led website that positions them as a safe choice for Swansea and the Gower Peninsula. Visitors can understand services fast, see proof of quality, and enquire without friction - which means more opportunities coming in from local search and referrals checking the site.

What we delivered

• Trust-led homepage with strong local positioning for Pen-clawdd, Swansea and Gower
• Clear service sections designed for fast scanning and better-quality enquiries
• Testimonials block to build confidence and reduce hesitation
• Low-friction enquiry flow (call option + short form) built for mobile
• Project gallery to prove workmanship and support higher-value jobs