Case study

Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire

We rebuilt Creative Energy’s site to make the EPC offer instantly clear: who it’s for (homeowners, landlords, agents), where it’s covered (Cheshire + Staffordshire), and how to book fast. The result is a clean, trust-first layout with FAQs, proof, and a simple contact flow that drives calls and enquiries.

Run a service business like EPC, trades, or surveying? Let’s build a site that converts clicks into bookings.

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Case study hero screenshot for Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire

The brief

Creative Energy needed a website that made EPC booking feel simple and reliable. The priority was trust (accreditation + reviews), clarity (what an EPC is and who needs it), and speed (clear contact options on desktop and mobile).

Homepage built for immediate trust

Homepage built for immediate trust screenshot from the Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire case study

Strong first impression with brand, accreditation proof, and a single clear contact action.

Positioning that answers the key question fast

Most visitors are asking one thing: “Can this person sort my EPC quickly and properly?” We led with the EPC promise, service area, and a direct CTA so the right customers self-qualify instantly.

Human-first credibility + review proof

Human-first credibility + review proof screenshot from the Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire case study

A personal introduction paired with review volume builds confidence fast, especially for landlords and agents.

Turn uncertainty into action

EPCs confuse people. We simplified the decision by reinforcing credibility, explaining the service in plain language, and keeping the next step obvious.

FAQs that reduce friction

FAQs that reduce friction screenshot from the Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire case study

Quick answers to “What is an EPC?” and “Why choose you?” removes doubt before the enquiry.

Clear service breakdown

We structured the offer into two clear routes: EPC certificates and landlord consultancy. This improves enquiry quality and stops people bouncing because they can’t see what they need.

Services presented for scanning

Services presented for scanning screenshot from the Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire case study

Bullet-led service blocks make the benefits obvious and mobile-friendly.

Contact section built for bookings

Contact section built for bookings screenshot from the Creative Energy EPC positioned as the trusted, hassle-free EPC assessor across Cheshire and Staffordshire case study

Call and email actions are front-and-centre so leads can book without digging around.

Built for fast conversions

Most EPC leads are time-sensitive. We kept the booking steps simple, made the contact options impossible to miss, and ensured it all works cleanly on mobile.

The outcome

Creative Energy now has a site that clearly communicates the EPC offer, proves credibility quickly, and drives customers straight into booking. The journey is cleaner, the trust is stronger, and enquiries are higher intent.

What we delivered

  • Homepage positioning for EPC services across Cheshire and Staffordshire
  • Trust-led layout using accreditation, personal intro, and review proof
  • FAQ section to reduce confusion and increase conversion rate
  • Clear service split between EPC certificates and landlord consultancy
  • Fast contact flow with prominent call and email actions
  • Mobile-first layout for quick bookings

Run a service business like EPC, trades, or surveying? Let’s build a site that converts clicks into bookings.

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