CL Garden Services positioned as the trusted gardening team for Aberdeen and Aberdeenshire

The brief

CL Garden Services needed a site that immediately positioned them as a trusted gardening team in Aberdeen, showed the core services clearly, and converted visitors into calls and enquiries. The goal was simple: reduce confusion, raise perceived quality, and make the next step obvious on mobile.

Homepage built for high intent

A bold hero with clear positioning and instant CTAs so visitors can act without scrolling.

Clear positioning in the first 5 seconds

Landscaping enquiries are visual and trust-based. We led with a strong headline, local relevance (Aberdeen), and direct CTAs so visitors immediately understand what’s on offer and how to take action.

About section that establishes credibility

A clean intro block that explains who they are, what they do, and why they’re trusted locally.

Sell the outcome, not the service list

We framed the copy around transformations and customer satisfaction, so prospects picture the result. That increases enquiry quality and reduces time-wasters.

Service cards that people actually understand

Scannable service tiles make it obvious what CL Garden Services offers at a glance.

Make services instantly scannable

Instead of hiding services inside long paragraphs, we structured them into clear, visual cards. Visitors quickly spot what they need, which improves conversions and reduces vague enquiries.

Before & afters placed to prove capability

Visual proof reduces doubt instantly and helps visitors commit to contacting.

Proof is the shortcut to trust

For landscaping, photos do the heavy lifting. Showing real transformations removes hesitation and makes pricing feel more justified before the visitor ever asks.

Reviews section that reinforces quality

Social proof positioned in-flow so trust rises before the visitor hits contact.

Trust-led conversion flow

We paired visual results with review proof so visitors feel confident moving from browsing to enquiring. It’s a simple sequence: see the work, see the ratings, then contact.

Location block for local confidence

A clear location section confirms coverage and reassures local customers.

Local clarity reduces friction

People want to know you’re nearby before they call. Making the location obvious helps prospects self-qualify fast and cuts down irrelevant enquiries.

Low-friction enquiry page

Simple fields, mobile-friendly spacing, and an obvious submit action to prevent drop-off.

Built for fast enquiries

Most trade leads come from someone on their phone between tasks. We kept the contact path simple, prioritised call actions, and made sure the form is painless on mobile.

The outcome

CL Garden Services now has a site that clearly communicates local trust, core services, and real proof - with a cleaner journey from interest to enquiry. The result is better-quality leads and fewer people dropping off before contacting.

What we delivered

• Homepage positioning for Aberdeen and Aberdeenshire local intent
• Clear service structure using scannable service cards
• Proof-led layout with before and afters plus review reinforcement
• Location section to build local trust and self-qualify visitors
• Mobile-first contact flow with clear call and enquiry options