Case study

C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull

We rebuilt C. Brown Security Systems’ site to clearly communicate “local, reliable, security-first” - with a clean service layout (alarms, CCTV, smoke detection), trust-led content, and a simple enquiry flow that converts homeowners and small businesses.

Run a security or electrical business? Let’s build a site that wins better enquiries.

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Case study hero screenshot for C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull

The brief

C. Brown Security Systems needed a website that instantly explained what they do, where they cover (Keyingham + Hull), and how to enquire. The priority was clarity: show the core security services, build trust fast, and keep the contact route obvious on both desktop and mobile.

Homepage built for local intent

Homepage built for local intent screenshot from the C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull case study

Clear local positioning with an immediate “Get in Touch” action so visitors don’t hunt for the next step.

Clear positioning in the first 5 seconds

Security enquiries are trust-based. We led with the company name, local coverage, and a simple CTA so the right visitors self-qualify instantly.

Service sections that people actually understand

Service sections that people actually understand screenshot from the C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull case study

Large, scannable service blocks make the offer obvious: smoke detection, alarms, and CCTV.

Make the services obvious

Instead of burying services in paragraphs, we structured them into bold, visual sections. Visitors can spot what they need quickly, which improves conversions and reduces low-quality enquiries.

About section that builds credibility

About section that builds credibility screenshot from the C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull case study

A straightforward About block reinforcing experience, coverage, and the security-first message.

Trust is the product

We reinforced experience and reliability without waffle. The goal is reassurance - not marketing - so prospects feel confident contacting.

Testimonials placed to remove doubt

Testimonials placed to remove doubt screenshot from the C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull case study

Social proof positioned in the flow so trust increases right before the visitor hits contact.

Proof-led conversion flow

People don’t buy security systems from a site they don’t trust. Testimonials do the heavy lifting, backing up the promise with real experiences.

Low-friction enquiry section

Low-friction enquiry section screenshot from the C. Brown Security Systems positioned as the go-to security installer for Keyingham and Hull case study

A simple contact block with a call option and a short form that works cleanly on mobile.

Built for fast enquiries

Most leads come from someone busy. We kept the form simple, kept the CTA strong, and made sure the site works smoothly on mobile so enquiries don’t drop off.

The outcome

C. Brown Security Systems now has a site that clearly communicates local coverage, core services, and credibility - with an enquiry path that’s obvious and frictionless. The result is a cleaner customer journey and better-quality leads.

What we delivered

  • Homepage positioning for Keyingham and Hull local intent
  • Clear service structure for smoke detection, alarm systems, and CCTV
  • Trust-led layout with About + testimonials to increase confidence
  • Low-friction contact section with call + short enquiry form
  • Mobile-first layout for fast enquiries

Run a security or electrical business? Let’s build a site that wins better enquiries.

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