Case study

C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic)

We rebuilt C. Brown Electrical’s website to feel instantly credible for commercial work in Hull - with clear proof, strong service structure, and a “get a quote” flow that makes it easy for busy business owners to enquire.

Run an electrical business? Let’s build a site that brings you better enquiries.

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Case study hero screenshot for C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic)

The brief

C. Brown Electrical Limited needed a site that wins trust quickly with commercial clients in Hull and East Yorkshire. The goal: look established, show what they actually do (shopfitting, retail installs, lighting, maintenance), and make requesting a quote feel effortless on mobile.

A hero that speaks to commercial buyers

A hero that speaks to commercial buyers screenshot from the C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic) case study

Clear headline, clear location, and clear actions - Commercial, Domestic, and Contact - plus a prominent “Get a Quote” button.

Positioning that filters the right work

Instead of trying to please everyone, we led with commercial-first messaging and a professional look. That helps business owners and site managers instantly feel like they’re in the right place - and it reduces time-wasters.

Proof + quote capture in the same view

Proof + quote capture in the same view screenshot from the C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic) case study

Trust signals (accreditations, insurance, professionalism) paired with a simple quote form so visitors don’t have to hunt.

Trust signals that actually matter

Commercial buyers care about competence and risk. So we highlighted the things that remove doubt: NICEIC credentials, insurance, compliant work, and straightforward pricing - without overloading the page with fluff.

A simple process that makes booking feel easy

A simple process that makes booking feel easy screenshot from the C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic) case study

The 3-step process makes the next step obvious: request a quote, schedule the work, job done.

Make the next step feel low-effort

Most people don’t enquire when it feels like hassle. A short process section sets expectations and makes contacting you feel safe and predictable - which increases enquiries.

Service structure built around real search intent

Service structure built around real search intent screenshot from the C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic) case study

Commercial services are broken into scannable cards so visitors instantly find what they need.

Services that are easy to scan

Instead of a wall of text, we structured services into clean, separate blocks (repairs & maintenance, lighting, installs, compliance, EV charging). That helps conversions and helps Google understand what they offer.

Real traction after launch

Analytics results for C. Brown Electrical positioned as the go-to commercial electrician in Hull (without ignoring domestic)

700+ people found the site, with 700+ new visitors landing on it - and engagement holding steady.

The outcome

C. Brown Electrical now has a website that looks and reads like a proper commercial contractor: clear local positioning, strong proof, and a contact flow built for fast decisions. The result is a site that attracts more serious enquiries and makes it simple to request a quote.

What we delivered

  • Commercial-first homepage positioning for Hull and East Yorkshire
  • Clear quote capture with prominent contact details
  • Trust-led sections using accreditations and insurance proof
  • Scannable service layout built around how people search
  • Mobile-first UX so enquiries don’t drop off

Run an electrical business? Let’s build a site that brings you better enquiries.

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