ANY Electrical Contractors positioned as a nationwide industrial electrical partner

The brief

ANY Electrical Contractors Ltd wanted a site that matched the scale of their work. They cover industrial and commercial projects across the UK, so the website needed to instantly show credibility, communicate the right services (machine wiring, shop fitting, cabling), and make it easy for decision-makers to get in touch without back-and-forth.

Homepage built for nationwide commercial intent

Straight to the point: UK-wide coverage, industrial/commercial focus, and clear Contact and Learn More calls to action.

Clear positioning in the first 5 seconds

For commercial jobs, the first question is always “can they handle this?” We led with nationwide coverage and industrial-grade messaging so the right visitors self-qualify immediately - and the wrong ones don’t waste anyone’s time.

Authority + trust signals without waffle

Experience and track record presented cleanly, with a fast bridge into services.

Prove competence fast

We baked in the proof points that matter: years of experience, real-world project visuals, and a structure that feels established. It’s not flashy - it’s designed to reassure facility managers, contractors, and commercial clients.

Service pages that match how people search

Machine wiring, shop fitting, cabling - separated clearly so visitors find their job fast.

Make the services obvious

Instead of dumping everything into one long page, we structured the services into clean, scannable sections. That improves both conversions (people find the right page) and SEO (Google understands exactly what they offer).

Social proof placed where it actually helps

A testimonial block that backs up the promise with real feedback.

Trust is a conversion feature

Commercial buyers don’t want marketing - they want reassurance. We included testimonial proof in the flow so the site builds confidence right before the visitor hits the gallery and contact steps.

Gallery designed to prove capability

Real project imagery presented clearly, so quality and scale are obvious.

Show the work, win the work

Industrial and commercial electrical is visual proof. The gallery does the heavy lifting: prospects can instantly see the environment, the installs, and the standard of work - which shortens sales cycles.

Low-friction contact flow

A simple enquiry form built for mobile and desktop, with direct phone numbers and emails visible.

Built for people who are busy

Most serious enquiries come from someone juggling jobs, not browsing for fun. We kept the form short, made contact details unmissable, and ensured it works cleanly on mobile so leads don’t drop off.

Company credibility and coverage explained

An About section that reinforces safety-first standards and nationwide capability.

The outcome

ANY Electrical now has a website that reflects the level they operate at: clear nationwide positioning, service pages that match real search intent, proof-led content, and a fast enquiry route. The end result is a site that attracts the right type of work and makes it easy for commercial clients to take the next step.

What we delivered

• Homepage positioning for UK-wide commercial and industrial work
• Clear service structure for machine wiring, shop fitting, and cabling
• Proof-led layout with testimonial and gallery sections
• Fast contact system with form + direct call/email details
• Mobile-first layout for on-site decision-makers