Alliance Concrete Structures brought in 450+ interested website visitors in just 90 days

The brief

Alliance Concrete Structures needed a professional site that matched the scale of their work and helped them win enquiries across Edinburgh and Glasgow. The key was making it instantly clear what they do (rebar and form concrete), proving credibility with real project photos, and giving busy site managers a fast way to get in touch.

Homepage designed to convert commercial traffic

Strong first impression with clear location coverage and a direct “Get in Touch” call-to-action on desktop and mobile.

Clarity in the first 5 seconds

When someone lands from Google, they’re deciding fast. We led with the company name, what they do, and the service area, then anchored the page with a single action: contact Alliance for a quote or discussion.

Services laid out so clients self-qualify

Simple service cards with “Learn more” buttons for key offers like rebar and form concrete.

Make the right jobs choose you

Concrete enquiries are usually specific. We structured services so visitors can instantly tell if Alliance fits the job, then click straight through rather than bouncing to another contractor.

Credibility and leadership

A clean About section that makes the company feel real and established.

Trust signals that matter for concrete work

For higher-value projects, people want reassurance: experience, reliability, and a real operator behind the business. We kept the messaging straight and professional, with no fluff.

Frictionless enquiries

Two conversion routes: click-to-call for quick discussions, and a short form for quote requests.

Designed for busy decision-makers

Most leads come from a phone in a van or on site. We made sure the contact path is obvious, fast, and works perfectly on mobile so enquiries don’t die from hassle.

Project gallery that proves capability

A grid-style photo gallery that shows real work at a glance - no endless scrolling needed.

Show the work, win the work

Concrete is visual proof. The gallery gives instant evidence of scale and quality, so prospects don’t have to take claims on trust - they can see it.

What we delivered

• Commercial-ready homepage with clear service area targeting
• Service structure for rebar and form concrete enquiries
• Proof-focused photo gallery to back up credibility
• Fast contact flow with click-to-call + short form
• Mobile-first layout so leads convert on the go

Real interest coming through the site

Last 90 days: 458 active users, 452 new users, and 1.8k site interactions.

Results

In just 90 days the website brought in 458 active users - people who actually engaged with the site (clicked, browsed, and spent time), not just quick drive-by visits. That’s 450+ real prospects seeing the work and getting a clear route to enquire.