AJ Stone-Care grew engaged website visitors by 80% year-on-year

The brief

AJ Stone-Care wanted a simple website so local homeowners could search, find them in Troon, and get in touch quickly. Competitors nearby were already winning work just by having a website, and AJ cared a lot about showing reviews on the page to prove the quality behind the work.

Homepage built for local search traffic

Clear headline for Troon + surrounding areas, with instant “Get in Touch” and click-to-call actions.

Make the first 5 seconds do the selling

When someone lands from Google, they’re deciding fast. We positioned location, trade credibility, and a clear call-to-action immediately, so the customer knows they’re in the right place and can contact AJ in one tap.

Services explained without waffle

A simple services layout that instantly shows the three core offers: restoration, cleaning, and lime pointing.

Stop losing enquiries to confusion

Homeowners bounce when they can’t quickly tell if you do the exact job they need. This section spells out AJ’s services in plain English with visual cues, so visitors self-qualify and enquire with confidence.

Trust layer: about + reviews

Experience and testimonials placed where customers look for reassurance before contacting.

Proof sells stonework

For restoration work, trust matters more than gimmicks. We made sure AJ’s experience and reviews were easy to find, so new customers feel safe choosing him over a competitor they’ve never met.

Consultation CTA + quick enquiry form

Two conversion routes: click-to-call for quick questions, or a short form for quote requests.

What we delivered

• Local-first messaging for Troon and surrounding areas
• Clear service layout matched to homeowner search intent
• Reviews/testimonials included as a core trust signal
• Fast contact flow with click-to-call and a short enquiry form
• Mobile-first layout so leads convert on the go

Traffic and engagement results

1.6k active users (+80.3%), 6.9k events (+75.5%), and 1.6k new users (+79.2%) over the last year.

Results

Over the last 12 months the site brought in 1.6k active users, up 80.3% year-on-year, alongside 1.6k new users (up 79.2%). Active users are engaged visitors - people who actually interact with the site (viewing pages, clicking buttons, spending time) - which is the type of traffic that turns into real local enquiries.